Hi Chris,
There are couple of reasons why a new ID is generated:
1. You check "Generate new ID and send via email" option on step 3 of MSI configuration process. Don't do that if you don't want a new ID generated.
2. You leave "Keep remote Host's INternet ID settings" check box empty on Step 4. You should check that checkbox if you want to keep the ID of the Host you are upgrading.
3. Finally, on the last step when Host settings window appears at the end of the configuration process, do NOT generate the ID in the "Internet ID connection settings". Otherwise, if you do, it'll generate a fixed ID value that will be the same for each installation you use that output installer file for.
Hope that helps.