It is a common marketing practice for software vendors to utilize product comparisons that invariably help their software appear to be the best choice. However, these comparisons may actually provide an inaccurate profile of the software’s actual advantages and disadvantages. There are several different ways of comparing software, in this post we are going to delve into the most commonly used comparison methods to determine which can provide the most accurate picture of a software’s real capabilities.
The importance of selecting the right comparison method is best illustrated by a comparison of apples and oranges. Everyone knows that apples and oranges are very different, however, depending on the method of comparison they can appear very similar. For instance, both are fruit, edible, somewhat round, nutritious, have skins and seeds, and grow on trees. If one were to end the comparison here, someone who has never seen or eaten an apple and an orange might erroneously think that they are quite similar. However, with the proper questions and applied method of comparison it is very easy to illustrate the differences between apples and oranges.